Marvin Schwaibold

11249 - Brooklyn, USA

LinktreeDigital(Re)Branding


Project info

In 2016, Linktree created the link-in-bio tech category with a simple, straightforward design that allowed creators to effortlessly unify their digital presence. With over 24 million global users to our name, we’re chuffed with how far that design took us – but, it was time to level up.

“We needed a design that was future-focused, really flexible and could tell many different stories,” says Linktree co-founder Nick Humphreys, who led the redesign alongside the strategy and design agency COLLINS and a team of Linktree’s brightest minds. “We wanted to do more to respect all of our creators,” Humphreys says, “and tell their incredible stories."


Credits and Awards

Art Direction and Design
Linktree & Collins


Typography
ATS type

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