Marvin Schwaibold

11249 - Brooklyn, USA


Project info

It’s time to get your paws dirty. Dig through virtual trash to find a Puppy Snap, discovering beautifully-stylized objects from the film along the way. Each object is special and has its own story, but the Puppy Snap is the rarest of them all.

During the campaign, Puppy Snaps were released daily and corresponded to real-life treats, including actual props from the film. Each day there was a one-hour window to dig in, so fans had to "fight" against each other (and the odds) to get to the winning Puppy Snap first. If at first they didn’t succeed, fans could come back during the delivery time the next day to try again. Just like the bag of scraps the dogs open in the film, the prizes were definitely worth the fight.

Credits and Awards

Chief Creative Director
Fernando Ramirez

Executive Creative Director
Hleb Marholin

Content Director
Ryan Shelton

Art Director
Marvin Schwaibold

Ellen Fabini

Florian Morel, Baptiste Briel

Copy Writer
Molly Douglas

Video Editor
Rudy Vermorel

Greg Meltzer

FWA of the Day

Clio Awards Gold
Multi - Platform Campaign

Clio Awards Bronze
Daily Scraps Microsite

more work

explore more projects

Yuniqu Branding


Junction Typography